Glossary

Advertorial

The term advertorial is a portmanteau of the words “advertisement” and “editorial.”

It’s an article in a magazine, newspaper, or website, a TV, radio, or podcast segment providing information on a product, and a strategically placed CTA. The advertised brand usually pays the publisher for its content to be featured. The term was first coined in 1946, according to Merriam-Webster.

The purpose is to provide in-depth information about a product for a potential customer; the advertorial is generally more detailed than a general advertisement. Advertorials are usually written by an agency or by the client.

In most countries, magazines, TV, or radio stations are obliged by law to declare the advertorial as paid advertising.

Accessibility

Accessibility in Design means that it is accessible to all potential consumer groups. The emphasis is on making the design accessible to the target user, the non-target group, and users with disabilities such as visual, motor, cognitive, speech, or hearing impairments.

Accessibility laws ensure that content is accessible to all users with or without impairment; a designer’s role and responsibility is to implement these laws in everyday design.

The graphic and UI design must be easy to understand and navigate for the largest group of people.

The WCAG has defined four official principles for accessibility:

• perceivable
• operable
• understandable
• robust

Improving the accessibility of your design strengthens your brand and improves website ranking and SEO.

AI ( Artificial Intelligence)

Artificial Intelligence (AI) signifies the simulation of human intelligence in machines designed to think and act like humans. AI systems can perform tasks that usually require human intelligence. These tasks include speech recognition, visual perception, decision-making, and translation. The development of AI is based on the idea that a machine can learn from experience and make decisions based on that learning rather than following a set of pre-determined rules. There are various types of AI, including narrow or weak AI, designed to perform specific tasks, and general or strong AI, which can perform any intellectual task that a human can. AI research aims to create systems that can execute tasks that demand human intelligence, such as making complex decisions and understanding natural language.

Align Options

‍A tool found inside the Arrange Tab. It allows you to line up two or more layers against each other, or line up layers to the edges of an Artboard or group.

Animate Mode

Animate Mode is one of the two views in Linearity Move. In Animate Mode, you can create animations with objects that you’ve created in Design Mode or imported from a different vector design tool, such as Linearity Curve.

Artboard

Artboards are a layer type that displays different pages of your design in a fixed frame on the canvas. You don’t need to switch documents to view different pages of your designs. This function is handy for many design projects, especially web design and designing business cards.

Ascender

An ascender in typography is the upward portion of a lowercase letter that extends beyond the main line and x-height of a typeface. Depending on the shape they reflect, these ascending extensions are also called arcs, stems, or hooks. Typical letters that have ascenders are b, d, f, h, i, k, l, and t. The ascender level is the level reached by ascenders, and it is called the "Ascending Line." Uppercase letters do not have ascenders.

For most typefaces, the height of ascenders is a crucial element. In typography, ascenders improve legibility and make it easier for the reader to recognize and read letters.

The ascenders of some fonts are long and extend beyond the centerline; in others, they are short and extend only slightly beyond. Short ascenders tend to make letters appear wider.

Some ascenders may be straight, while others are slanted. In cursive and calligraphy, swirls and loops are twisted and extend beyond other letters. These ascenders that extend beyond the x-height hinder the readability of the text.

Aspect Ratio

The Aspect Ratio of an image is the ratio of its width to its height; it can be displayed as a ratio or as a decimal number. It is expressed with two numbers separated by a colon, such as 16:9, sixteen-to-nine. The Aspect Ratio in a broader sense means the ratio of at least two sides of a polygon or a two-dimensional surface. Most often, it is used to indicate the ratio of the width of a rectangle to its height. In the x:y aspect ratio, the image is x units wide and y units high.

Aspect Ratio width: = x Aspect Ratio height: = y

The Aspect Ratio width to height is specified in the format x: y, but in cinema y: x, i.e., height to width. The Aspect Ratio is frequently defined for screens as a fraction x:y (e.g., 16:9), generally, this fraction is also normalized to 1 and rounded if necessary (e.g., 1.78:1). Frequently occurring ratios are 1.85:1 and 2.39:1 in cinematography, 4:3 and 16:9 in television photography, and 3:2 in still photography. A square has an Aspect Ratio of 1:1.

Display Aspect Ratio

The Display Aspect Ratio (DAR) initially only indicates the ratio of the width to the height (in length units, such as cm) of the image on the output medium. However, it is typically also used to refer to the ratio of the width to the height of the part of the output medium on which an image is to be displayed (undistorted) (correctly called Original Aspect Ratio or OAR)

Pixel aspect ratio

Pixel Aspect Ratio (PAR) is the ratio of the width of a pixel (usually abbreviated to x) to its height (usually abbreviated to y). The Pixel Aspect Ratio can be determined from the ratio of the display of an image DAR (Display Aspect Ratio) (e.g., 16:9) and the ratio of the image resolution SAR (Storage Aspect Ratio) (e.g., 1440:1080).

Auto Trace

Turning an image into vectors with just one tap.

The Auto Trace feature enables you to convert any raster image (JPEG or PNG) into vector artwork.

With this feature, you can create a completely new image based on an existing piece of artwork or a reference photo without having to draw the vector shapes by hand. You can trace a sketch that you have drawn on paper into vector artwork.