Quickly create ad campaigns that convert

While closely related, graphic and animation design serve distinct purposes and require different skill sets. Graphic designers generally create static visual content like images, logos, posters, and brochures. Graphic design focuses on effectively using color, typography, and layout to communicate a message or create a particular experience.

Animation design involves creating moving graphics for marketing purposes. This can range from simple animated icons and GIFs to complex full-length videos. Animation designers have particular technical skills and an understanding of timing, movement, and sound to produce animation sequences. Animations are usually better for marketing and advertising because they grab users' attention and help you grow your audience. 

Linearity Move makes it easy for both graphic and animation designers to thoroughly grasp graphic design principles and become more effective in their digital ads and online campaigns.

Advanced animation features can bring a static design to life. Animation design offers dynamic interactivity that static designs can't, especially on social media platforms. For example, animated elements can guide a user’s attention, provide instant feedback, or offer playful moments that elevate the user experience.

From a marketing standpoint, animation can be particularly effective for storytelling, allowing a narrative to unfold sequentially and engage viewers more deeply, potentially helping you get new customers. This is effective both in digital ads as well as more generally in online campaigns. 

Animation designers use animation software to turn computer-generated images into videos, animations, and assets for social media advertising and online campaigns.

Animated graphics find advertising applications in a wide range of contexts and platforms in a comprehensive digital marketing strategy. You can use them in video marketing content for advertising on platforms like Facebook, Instagram, and Twitter to boost engagement with your customers and make your video marketing materials more visually appealing. Explainer videos benefit from animated graphics, as they help simplify complex concepts or products and make information more accessible in social media advertising.

When designing your broader marketing goals, use Linearity Move to seamlessly integrate animated graphics to create compelling visual stories that resonate with customers in your audience. Additionally, consider incorporating animated graphics into your video content, such as live-action videos, to enhance the overall visual experience. You can also transform static infographics into animated infographics to make your advertising more engaging and informative for your audience. Animated graphics are a versatile and valuable advertising tool for enhancing your marketing efforts and captivating your target audience.

Linearity Move is free to download and makes it easy to leverage catchy animated graphics in your digital marketing campaigns and communication efforts. If your goal is increased engagement with your target audience, animations are great because they are more attention-grabbing and compelling than static infographics or plain text. They excel in conveying complex messages and stories, making them an effective storytelling tool for advertising. Animated graphics are versatile in advertising and can be seamlessly integrated into various social media marketing strategies, from social media posts to explainer videos, enhancing the overall visual appeal. Furthermore, they contribute to memorability, as viewers are likelier to remember and resonate with visual content.

You can import or copy and paste .mov, MP4, .curve, .figma, or .ai files. 

Linearity Move is free to download and supports exporting to .mp4, but more export file types are coming soon! Soon Linearity Move will support range of export options—right now you can customize your .mp4 export by changing the resolution and the frame rate.