Pinterest size guide: how to create beautiful Pinterest images and covers

Pinterest thrives on visuals, making it a goldmine for marketers looking to capture attention and drive traffic. But here’s the catch: not all images perform equally. The right image size isn’t just a technical detail — it’s the difference between your pin getting noticed or lost in the endless scroll.

Whether you want to showcase your products or build brand visibility, Pinterest offers a unique opportunity to reach an engaged audience actively searching for ideas and inspiration. But to make your mark, you need to get the dimensions right, design with intention, and create pins that stand out.

In this Pinterest size guide, we’ll cover every image size you need to know, along with expert design tips and customizable templates to help you create stunning, click-worthy visuals. Ready to make Pinterest work for your marketing strategy? Let’s dive in!

Pinterest recommended image sizes

Pinterest profile picture dimensions and cover photo size

Your Pinterest profile picture is the face of your account, helping users recognize and connect with you. A high-quality logo works well for established brands, while individual creators or bloggers can use a professional headshot. If the latter is the case, remember that Pinterest will crop the square image to a circle, so the most important thing is to make sure your face is in the center.

• Profile picture size: 165 × 165 pixels 
• Size of Pinterest banner: 800 × 450 pixels, with a 16:9 aspect ratio. Use a horizontal image with these dimensions for the best results.

If you’re using Pinterest to promote your blog or business, make sure your profile stands out by using high-quality images that follow the recommended dimensions. Blurry or poorly cropped pictures can turn users away, so take the time to ensure your profile picture and banner look  professional and visually appealing.

Pinterest image size

To stand out on Pinterest, creating visually optimized pins is essential. The platform’s vertical layout favors a 2:3 aspect ratio for standard pins, but other formats like square and long pins can work well for specific purposes.

Recommended Pinterest image sizes

• Standard pin size: 1000 × 1500 pixels (2:3 aspect ratio)
• Square pin: 1000 × 1000 pixels (1:1 aspect ratio)
• Long pin: 1000 × 2100 pixels (1:2.6 aspect ratio)

For best results, use high-resolution images. Low-quality or blurry pins may look distorted in the feed, reducing their impact. Keep in mind that Pinterest scales images to 238 pixels wide on the feed, but users can view the full size by clicking on the image. Avoid images longer than 2100 pixels, as they will be cropped in the feed.

Creating pins isn’t just about the right dimensions — design plays a huge role in how well your content performs. A beautiful pin can grab attention, encourage clicks, and drive traffic to your website.

Pro tips for designing pins

• Have a clear aesthetic direction: Start by defining the look you’re going for — whether it’s classic, minimalist, or bold and modern. A strong foundation is key, even if you’re breaking traditional design rules like the Rule of Thirds or Golden Ratio. Pins with a clear, well-thought-out design stand out in a crowded feed. Make sure every element — colors, fonts, and layout — works together to reflect your brand and connect with your audience.
• Optimize your Pin copy: This is one of Pinterest Business’ ultimate recommendations. While the platform is image-centric, you also can include text-based image descriptions that help your pins get discovered. So be sure to use keywords and clear descriptions. Pinterest recommends 100-500 characters.
• Curate your boards with intention: Boards aren’t just collections of pins — they’re a way to tell stories, set moods, and build campaigns that connect with your audience. Focus on clear themes, ideas, or product lines for each board, giving it a specific purpose. Thoughtful curation adds personality to your profile and helps establish a consistent brand voice that builds trust and engagement.
• Level up with Linearity templates: When you’re short on time or looking for inspiration, our ever-expanding templates hub has your back. Designed for creators and marketers alike, our customizable templates offer a shortcut to professional, polished pins. Available directly in-app, these templates make it easy to create standout visuals without the extra hassle — perfect for any campaign, board, or creative project.

Pinterest board cover size

Your Pinterest profile features a collection of boards that can be public or private, personal or shared with others. A great cover photo is essential for every board, as it often determines whether someone chooses to follow it. Putting in the extra effort to make your board covers stand out is well worth it.

Recommended dimensions

• 1:1 aspect ratio; 600 × 600 pixels (minimum)
• For best quality, aim for 1000 × 1000 pixels or larger.

The board cover is a square image that gets cropped, so ensure all important elements are within the frame.

Pro tips for board covers

• Create a cohesive look: Your board covers are an excellent way to showcase your brand or personal identity. Using similar tones, styles, or themes across all covers can make your profile more visually appealing and encourage users to follow.
• Make text readable: If you’re adding text to your board cover, ensure it remains legible even when scaled down in the feed. Avoid overly small or intricate fonts.
• Use SEO-friendly file names: Name your image files before uploading to improve discoverability. Include keywords that relate to both the board’s content and the cover image itself.

Pinterest video pin size

You’ll probably know, just from being a user of any social media platform yourself, that video is the most engaging. People love video, and video pins are no exception — they do really well. Video pins are a great opportunity to highlight recipes, promote a product, share a creative process, and more.

Recommended dimensions

• Vertical video pin (2:3 aspect ratio): 1000 × 1500 pixels
• Vertical video pin (9:16 aspect ratio): 1080 × 1920 pixels
• Square video pin (1:1 aspect ratio): 1000 × 1000 pixels

Pinterest allows video pins up to 2 GB in file size, with a length ranging from 4 seconds to 15 minutes. Shorter videos often perform better because they’re more likely to hold attention, but longer videos can be effective for tutorials or storytelling.

Pro tips for video pins

• Optimize for silent viewing: Most users watch videos without sound, so include captions or text overlays to ensure your message gets across.
• Create an engaging cover image: The cover image acts as your video’s thumbnail. Make it eye-catching and relevant to entice users to click.
• Use high-quality visuals: Clear, professional videos stand out on Pinterest. Leverage design tools to create polished, visually appealing video pins.

Carousel pins

Carousel Pins allow you to combine multiple images into a single Pin, creating an interactive experience where users can swipe through your content. Each image in the carousel must be uploaded in PNG or JPEG format, with a maximum file size of 20 MB. 

You can include between 2 to 5 images per carousel. They’re perfect for showcasing product details, telling a story, or running paid advertising campaigns.

Recommended dimensions

Standard (2:3 aspect ratio): 1000 × 1500 pixels

Square (1:1 aspect ratio): 1000 × 1000 pixels

Pro tips for carousel pins

• Create consistency: Make sure each image in the carousel has the same look and feel so that there is visual consistency throughout the pin.
• Tell a story: Think of Carousel Pins as a page-turning experience, where each image builds on the previous one. Use this opportunity to create a seamless flow that keeps users swiping to see what comes next. For example, show a step-by-step process, highlight different product features, or reveal parts of a larger picture to spark curiosity and engagement.
• Leverage for ads: Carousel Pins are a cost-effective option for advertising. They allow you to showcase multiple images within a single Pin, maximizing the value of your ad spend while conveying more information than a static image.

Take your Pinterest game further with Linearity Curve

Pinterest is your canvas, and your ideas deserve to stand out. But success isn’t just about the spark of creativity — it’s about execution. Getting the dimensions right, designing with purpose, and curating content that connects with your audience are what set ordinary profiles apart from extraordinary ones.

Ready to get started? Try Linearity Curve to up your Pin game. Our intuitive features make designing seamless, so you can focus on creating visuals that leave an impression. Start now and see where your ideas can take you.