Our guide to using a boho color palette in your designs

From fashion to interiors to graphic design, boho style has been making waves since the 1970s—and it’s still going strong today. This enduring trend appeals to designers aiming to create work that exudes an earthy, warm, and effortlessly cool vibe.

At its heart, the boho aesthetic is all about freedom, individuality, and staying connected to nature. The trend's color palettes bring this to life with shades inspired by the natural world, like earthy browns, leafy greens, and warm terracotta. These tones bring a grounded, organic vibe that feels both comforting and inviting, making them a go-to choice for designers looking to convey a sense of down-to-earth authenticity.

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The boho color palette connects deeply with audiences because it feels natural, personal, and timeless. Whether you're working on branding, packaging, or digital graphics, this palette offers endless opportunities for unique and beautiful designs.

In this guide, we’ll reveal out tips for incorporating a boho color palette into your design projects.

Keep it balanced

The boho palette is all about balance. Pairing warm tones like "peach pie" and "mustard" with cool accents like deep teal (or "mallard" in the example below) creates a harmonious and striking look. This combination works especially well in branding, where a welcoming vibe benefits from a polished finish. Start with a neutral base as your foundation, then layer warm and cool tones to build depth and add visual interest.

Play with gradients

Gradients are a great way to blend boho tones seamlessly. Transition from a soft blush to a warm terracotta or fade from sage green into sandy beige. Layering analogous colors with varying opacities can also give your design a dreamy, textured feel.

Learn how to use gradients in Linearity Curve below.

Pair with natural fonts

For social media graphics or brand materials, boho colors work beautifully with natural fonts. Look for handwritten, serif, or retro styles to add an organic feel that matches the earthy tones of the palette. This combination enhances the warmth and personality of your design.

Add texture for depth

The boho aesthetic thrives on texture. Incorporate photographic elements like distressed finishes and natural objects to give your designs a tactile, authentic feel.

Embrace nature-inspired elements

Enhance the boho vibe by incorporating patterns inspired by nature, like florals, leafy motifs, or geometric tribal designs. These patterns pair effortlessly with the earthy tones of the palette, reinforcing the aesthetic’s connection to the natural world.

Use accent colors wisely

While earthy tones dominate the boho palette, don’t shy away from using vibrant accent colors sparingly. Shades and tones like coral pink, mustard, or turquoise can add a playful touch without overwhelming the design. Keep these accents to smaller elements, like icons, buttons, or decorative details.

Learn more about color theory here and have fun experimenting with different boho shades.