ic-home iconAnimation Resources3 pro animation tips for designers and marketers

3 pro animation tips for designers and marketers

By Garreth van Niekerk
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2 minutes
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💡 Key insights

  • Looking for tips to become a better animator? Skip the slog and learn from a pro how to create animations that tell a story with impact and flair in 3 simple steps.
  • Dive into structure and pacing, and then onto engagement to take your animation from zero to hero. 
  • The biggest hack is finding the right tool for you, so we"ll explore how Linearity Move is the perfect for crafting animations that make a mark.

We know every new skill should require 10,000 hours of practice. But what if there was a way to fast-track your growth?

In animation, where the ability to tell compelling stories can significantly amplify your message, finding efficient paths to mastering the craft is a hack we're 100% here for.

We caught up with Linearity Illustrator Maddy Zoli, who shares her expert tips on creating engaging animations. Maddy shows us how to harness the capabilities of Linearity Move and bring your narratives to life, making your messages resonate more deeply with your audience.

See how you can have fun and become a more proficient animator while you’re at it.

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Animate marketing assets in seconds with Linearity Move.

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Tip 1: organize your design

Every impactful animation is built on a strong foundation. Divide your project into key sections: text, image, and call to action (CTA). This organization helps guide your audience through your message without overwhelming them.

With Linearity Move, you can create separate layers for each section, offering precise control over the animation process and ensuring a cohesive flow of information.

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Master the art of moving text animation. Because animating text isn"t just a stylistic choice; it"s a strategic one.

Tip 2: get the timing right

The secret to maintaining viewer engagement is to unveil your message one step at a time. Animate your image and CTA to appear sequentially, allowing your audience to absorb each element fully.

Use Linearity Move's intuitive timeline feature to fine-tune the entry points of each component, crafting a narrative that unfolds at just the right pace.

Tip 3: boost your CTA

A dynamic CTA can significantly increase viewer interaction. Add a layer of excitement by incorporating interactive elements like blinking cursors or subtle animations.

Linearity Move's presets library is full of captivating animation presets that can be easily applied to your design to make your CTAs really stand out. This small but effective touch can make a big difference in audience response.

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Want to try animating even quicker than before? Give one of Linearity"s animated templates a try. They"re the low-hanging fruit every designer and marketing team needs to pick.

Linearity Move: your ultimate creativity hack

There's no stopping you with these animation strategies in mind. By starting with a more organized design, adjusting your timing, and getting your CTA popping you’re on your way to producing animations that look great and connect and communicate more effectively.

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WATCH Linearity illustrator Maddy Zoli’s full animation tips video, where she shares her tips for animating your news, ensuring you nail your product and brand announcements

Ready to try new and innovative animation software? Get started with Linearity Move for free, or check out our pricing for teams.

Bring motion in-house

Animate marketing assets in seconds with Linearity Move.

Get Started
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Frequently asked questions

Garreth van Niekerk

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Contributing Writer

One of GQ's 'Young Creatives To Watch' and described as a "Creative Force" by the Sunday Times, author, designer and marketer Garreth van Niekerk is a contributor for Linearity in Johannesburg.

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