What's the right animation maker for you?
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The move towards interactive content has marketers realizing that moving images are much more effective than static content when educating buyers. Moving content in the form of video and animated sequences not only engages audiences for longer but is also a powerful way to establish your brand's identity in the marketplace.
For in-house graphic designers, mastering the art of animation can seem daunting, especially when faced with the complexities of traditional animation software. But it's time to level up, and that's why we’re so excited about Move.
Our revolutionary animation maker bridges the gap between graphic design and animation. It empowers designers with little to no animation experience to create captivating motion graphics effortlessly.
Let's look at how Linearity Move's innovative approach to animation design caters to the needs of graphic designers and marketers, providing intuitive tools and workflows to bring their static designs to life with ease.
We'll delve into the unique features of Move that make it the ultimate animation companion for graphic designers, from its user-friendly interface to its powerful animation capabilities.
Learn how to elevate your graphic design skills to new heights without the long ramp-up time traditional animation software requires. Unlock the full potential of animation design for marketing teams.
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How animation leads to higher engagement
Animations aren't just the extra flourish in your design process. They've become essential components to capture your audience in a digital landscape with fleeting attention spans and fierce competition. The keyword here is engagement.Â
Animation is a powerful tool for capturing and retaining audience engagement. According to recent research, interactive content garners twice as much audience engagement as static content. Video content has also been found to generate twice as many conversions compared to passive content.
A significant 80% of users on your website are more inclined to watch a video, whereas 20% are likely to read a piece of written content.
Consider the subtle animation of an online ad changing color or the smooth transition between frames in an animated social media post. Though seemingly minor, these details create a seamless and intuitive user experience that holds your audience's attention.
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But as anyone who grew up with Disney understands, animation goes beyond functionality. Animations evoke emotion and personality, injecting life into even the most banal stories. Whether a playful bounce effect or a sophisticated fade, animations can communicate complex concepts and narratives in a digestible and visually compelling way.
Learn how to animate your logo using Linearity Move in this easy-to-follow tutorial.
Find the right animation maker software
Choosing the right animation software for your needs is the first step to creating engaging and impactful visual content. With so many options available in the market, each offering unique features and capabilities, it's essential to understand their strengths and limitations to make an informed decision.
We looked at four animation maker options available to take the guesswork out of your decision-making. We’ll compare the pricing, pros, and cons of the following animation platforms: Adobe Creative Cloud, Canva, Jitter, and Linearity Move.
| Software | Pricing | Pros | Cons |
|---|---|---|---|
| Linearity Move | Pro plan starting at $7.99/month | Intuitive interface designed for graphic designers and marketers Seamless integration with Linearity Curve, our groundbreaking illustration and vector design software Thousands of templates Allows for advanced animation capabilities | Relatively new software |
| Jitter | Pro plan starting at $12/month | Easy to get started with basic editor Web-based software Suitable for basic outputs Templates available | Limited powerful editing functionality Limited collaboration functionality Lacks powerful editing features |
| Canva | Pro plan starting at $12.95/month | User-friendly interface Extensive library of design templates and elements Ideal for collaboration and brand control for novices and corporate users | Limited animation capabilities and basic editor Not suitable for experienced graphic designers Limited customization options Pro features locked behind subscription |
| Adobe Creative Cloud | Starting at $24.14/month (Single App) | Extensive suite of professional tools Limited templates Powerful animation capabilities with After Effects Limited help and support | Long ramp-up time and horizontal approach Higher subscription cost for the full suite Limited collaboration functionality Complex, may be overwhelming for novice users |
The animation maker of the future
You have static designs but want to animate them. Innovative solutions like Linearity Move are reshaping traditional animation creation methods, offering a glimpse into the future of animation design.
Traditional methods
- Manual processes: Traditional animation methods often involve manual processes, such as complex tools or frame-by-frame drawing, which is time-consuming and labor-intensive.
- Long ramp-up time: Designers accustomed to graphic design processes may require extensive training and expertise to master complex animation tools and techniques.
- Technical constraints: Traditional animation software may impose technical constraints on designers, limiting their creative freedom and hindering innovation.
- High production costs: Animation traditionally requires a specific skill set and intensive process, leading to extended production times and high costs.
Linearity Move's future-forward animation solutionÂ
- Intuitive interface: Linearity Move revolutionizes the animation creation process with its intuitive interface, designed to streamline workflows and empower designers of all skill levels.Â
- Efficiency and productivity: With Move, designers can create captivating animations easily and efficiently, thanks to its user-friendly tools and streamlined workflows. It's also compatible with major design platforms and is MacOS and iOS native.Â
- Advanced features: The Auto Animate feature easily transforms static assets into beautiful animations. High-impact export capabilities enable you create 8K videos using Figma, Adobe, and .svg files. With many more features under its belt, Move empowers designers to bring their creative visions to life with precision—without the limit of coming to grips with complex animation software.
- Integration with other design software: Designers can now easily import their designs from Linearity Curve, Figma, and other vector tools to animate them and bring them to life.
Learn a streamlined animation workflow using Linearity Curve and Linearity Move.
3 animation features to streamline your process
Linearity Move streamlines animation creation and empowers designers to unleash their creativity. Here are three standout features that make Move a game-changer in animation design:
1. Auto Animate
Imagine if you could leave all the nitty-gritty details of animation to Linearity Move. That's where Auto Animate steps in.
With this dynamic feature, all you have to do is prepare a vector design file (.curve, .svg, .figma, .ai, or others) with key moments of your animation as individual Artboards or Frames. Once imported into Linearity Move, the software automatically interprets the movement of elements between each Artboard.
For instance, if a shape transitions from the center of one artboard to outside the canvas in the next, Auto Animate seamlessly generates the animated transition. No need to painstakingly create each "in-between" frame yourself.
Pro tip: If you want to make the animations your own, you can easily fine-tune each movement by adjusting the animation curves directly. Even better? Move effortlessly repositions, resizes, or rotates any element directly on your canvas and automatically generates keyframes in the timeline with each adjustment.
2. Animate and Design Modes
When creativity strikes, the last thing you want is to disrupt your flow by switching between software. Linearity Move makes things smoother by allowing you to stay immersed using its innovative dual modes: Animate and Design.
In Animate mode, you fully control your animation and timeline management. From adding presets and effects to morphing shapes and editing animation curves.
Design mode empowers you to adjust your animation's design properties instantly without leaving Move. Whether fine-tuning colors, reshaping elements, or swapping out images, this mode enables on-the-fly modifications without switching between interfaces.Â
3. Linearity Curve integration (and more integrations coming)
Switching between Linearity Curve and Linearity Move is seamless in Move's intuitive interface, integrating your workflow. As you open Linearity Move, you'll discover all your Curve files neatly synced to your library. A simple double-click on a file allows you to initiate the animation process.
While traditional file import methods are still there, expediting the process by transferring your Curve Artboards to Linearity Move through a simple copy-paste action saves time.
The Assets Tab in Linearity Move is also a handy design hack, synchronizing with its counterpart in Linearity Curve. This ensures all your design elements are readily accessible in both interfaces and ready to be animated.Â
How Linearity Move empowers your rollouts
With Linearity Move, the options for animation are endless. From social media posts to advertisements and even announcements, there’s no end to the possibilities of what Linearity Move empowers you to do.
Social media
Linearity Move enables you to create eye-catching animations that stand out in users' feeds. Whether it's a short looped animation for Instagram, a dynamic cover photo for Facebook, or a playful quick animation for X (formerly Twitter), Linearity Move will help you create engaging content that drives user interaction and boosts brand visibility.
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Digital ads
Animated ads have proven more effective than static ones in driving conversions. With Linearity Move, designers create compelling animated ads for various platforms, including moving web banners, display ads, and video ads.
From product showcases to promotional offers, Linearity Move's powerful animation capabilities enable teams to create ads that resonate with their target audience and drive results.
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Announcements
Lights, camera, action! 🎬
— Linearity (@linearityhq) February 13, 2024
A few weeks ago, our new office in Berlin was buzzing 🎉
We couldn’t have asked for a better way to celebrate the launch of Linearity Move than this amazing exclusive event 🧡 pic.twitter.com/V9pLX6TIAq
Whether it's a product launch, a company update, or an event announcement, animations grab attention and convey messages effectively.
Linearity Move is equally effective for putting together motion graphic explainer videos, kinetic typography animations, or dynamic infographics.
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Ready to get moving?
Upskill yourself or your team and step headlong into the world of animation. It's never been easier or more rewarding. With its integrations and useful features, Linearity Move’s animation maker is powerful and fun.
Ready to animate? Bring your designs to life in a few clicks.
Take the first step towards transforming your creative vision into captivating animations and sign up for our free starter package, or skip to pro. You can also enquire about our packages for marketing teams. There's no excuse not to start animating, so get moving with Linearity today.Â
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Frequently asked questions
Garreth van Niekerk
Contributing Writer
One of GQ's 'Young Creatives To Watch' and described as a "Creative Force" by the Sunday Times, author, designer and marketer Garreth van Niekerk is a contributor for Linearity in Johannesburg.
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