20 animated logos to inspire your branding process

Animated logos are a powerful way to bring your brand to life, adding movement and personality that static designs can't match. Whether you're starting from scratch or revamping an existing logo, we've curated 20 innovative animated logos to inspire your branding process.

From sleek, minimalist animations to bold, playful designs, these examples showcase the creative possibilities that animation offers. Ready to make your logo stand out and leave a lasting impression? Let’s dive into some of the best animated logos that can spark your imagination!

Why use an animated logo?

A logo is the visual incarnation of your brand. It introduces your company to consumers and indicates your professionalism and brand personality.

Your brand only has a few seconds to make a great first impression. An animated logo is a powerful tool for piquing your target customers' interest. It will help you create brand awareness and trigger their memory.

Without a logo, your brand is virtually nameless. It won't matter if you have the highest quality products or the most attentive staff in the game. If your company doesn't have a logo, it's unlikely to leave customers with a decent first impression. 

This anonymity will make it extremely hard for your company to establish brand loyalty, attract the right customers, and infiltrate other markets and spaces.

Static images vs. animated logos

While having a run-of-the-mill logo is satisfactory, it won't yield extraordinary results.

To stay competitive, your branding shouldn't just keep up with trends—it should set the pace in your niche. A fantastic way to do this is to bring your brand’s 2D logo to life with animation. Here are some reasons why it benefits your brand’s marketing.

Hyper-individualized

In a saturated market, it's hard to nail down a logo design that hasn't already been taken. An animated logo adds motion to the mix, so the likelihood of replicating it is quite slim.

Attention-grabbing

All eyes gravitate to things that move. It's a simple fact. This means that consumers are instinctively drawn to branding that bounces, spins, warps, or grows over those that stand lifeless. Video motion effects are exciting!

A dynamic logo that catches the consumer’s eye can help you highlight that your company is forward-thinking, tech-savvy, and expanding. Who wouldn't want their company to have that kind of impact?

Gripping narrative

One key opportunity when designing an animation is the ability to tell a story.

At Linearity, we’re all about bringing stories to life. Static 2D logos don't provide you with as much creative wiggle room.

Where to place my logo?

While logos are important, they hold little power on their own.

They can only step into their power when your company consistently uses them in the optimum locations at the most suitable times. That way, they can become a unifying and recognizable symbol for your brand.

So, once you've got your logo ready, we advise adding it to all your branding material. Here are some key locations where your logo should always be featured:

• Social media profile photos
• Email newsletters
• Footers
• Banners
• Targeted ads
• Video ads
• Landing pages
• Promo videos

Our top 20 animated logo picks

Now that we've discussed the advantages, background, and basics of animated logos, it's time to showcase our favorite ones. You can always come back to this list for inspiration when you’re looking for animation ideas.

1. Shazam

Image source: Veed.Me

Shazam’s logo is dynamic and effective. Shazam allows users to identify songs playing around them with just a tap. 

This animation clearly demonstrates Shazam’s unique function. The animated transformation reinforces Shazam"s brand identity as a gateway to musical exploration.

In this way, the animated logo improves Shazam"s offering by engaging users in an instantaneous and magical experience that mirrors the app"s real-world utility.

2. Firefox

Image source: Dribbble

3. Lux

Image source: BP&O

4. Beyond Plastic

Image source: Beyond Plastic

5. Google

Image source: Digital Synopsis

6. Bang PR

Image source: Behance

7. University of Arts, Helsinki

Image source: Behance

8. WWF

Image source: DesignBoom

9. Allvit

Image source: Dribbble

10. Pixar

It's common knowledge that Pixar is a key player in the animation industry. And with a globally recognizable logo, it's evident that they're frontrunners in the marketing industry, too.

The logo's brilliance lies in its ability to convey Pixar's core essence in a single image. The iconic lamp, inspired by their first short film, "Luxo Jr.," signifies creativity and innovation.

By consistently featuring this recognizable logo across its marketing materials, Pixar has successfully built a powerful and enduring visual brand identity that captivates loyal fans and new viewers.

11. Spotify

Image source: Dribbble

12. Billiards

Every time you watch this animated logo for Billards, we bet you’ll discover a new impressive detail.

The animation uses pacing and timing effectively, building suspense as the balls move across the table and culminating in a final, decisive shot that leaves the viewer satisfied and eager to engage further with the brand.

Nailing such a dynamic logo requires an incredible amount of patience, skill, and creativity, so we take our hats off to its creator.

13. Gotticket

Some animated emblems just make you feel good, and this is one of those numbers. Gotticket is a service that helps travelers stay safe while they explore the globe. 

Their logo depicts a funny little face full of curiosity and free of worry, just those who travel with Gotticket.

Incorporating a ‘funny little face’ into the logo is strategic and aimed at evoking an emotional response from viewers. This friendly and approachable image makes the brand more relatable and inviting, which is crucial for a service that deals with personal safety and travel experiences.

14. Fedex

Image source: Dribbble

15. Giant Owl

Image source: BP&O

16. Mastercard

Image source: Dribbble

17. Pinterest

Image source: Dribble

18. Nike

Image source: Tenor

19. Netflix

Image source: Variety

20. Disney

Image source: Tumblr

Its ubiquitous presence before every Disney production reinforces the studio's identity and helps create a seamless connection across their diverse content offerings.

Inspired to design your own animated logo?

Animated logos empower brands to connect with their audiences on a deeper level. 

The strategic use of motion and visual storytelling transcends traditional print-based marketing, transforming brand elements from static symbols into captivating narratives. This innovative approach enhances brand recognition and encourages a stronger, more meaningful relationship between your brand and its consumers.

Get creative. Get moving. Get started with Linearity Move—an intuitive animation software for designers and marketers of all levels.

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Linearity Move makes it easy to take your logo from concept to canvas and launch in just a few simple steps. The software’s main features include:

• Auto Animate: A functionality that allows users to import a file from Linearity Curve or Figma and automatically generate animations with one click.
• Animation presets: Pre-built animations and effects that can be easily applied to elements within any project.
• Storyboarding: You can animate elements by changing their properties without first defining keyframe values in the Timeline. But you still have the option to add keyframes and define actions at specific points.
• Curve and Move integration: Seamless integration with Linearity Curve empowers our users to work seamlessly between the two platforms. Adobe integration and Figma plugin coming soon.

Ready to try new, innovative marketing animation software? Get started with Linearity Move for free below, or skip to our Pro plan to get the full feature suite.

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